To improve your search rankings, feature fresh content and lots of it, covering a variety of subjects. Stay within your niche, however, and keep the content from being too general. For example, if you own a baseball blog, you can write articles about collectible baseball items, current and past players, and even an article about equipment. By providing a plurality of content, you make it more likely a user will find your site at the top of the charts.
Give a once over to your server headers if you would like to really cash in on your search engine optimisation attempts. Server headers that have been incorrectly set up can be a hindrance to success. If your site requires a redirect, you should use 200 Ok or 301 moved permanently server headers.
Those websites which are set up the best way possible for search engine optimisation don't use image links. Image links don't have any anchor text, which means all a search engine has to work with is the link's URL.
Compile a robots.txt file and add it to your root directory. This prevents the search engine robots from indexing certain pages of your site.
The Meta tag is where you should place a description, rather than somewhere in the page content. The Meta tags on every page should have great descriptions and lead people to click on them.
If you are not writing in English, include a Meta tag that shows the language you are using. Doing this will rank your website higher when someone searches in a particular language.
If your website is for a business, include the owner or CEO in contributing content. The CEO acts as the spokesperson for the entire company, and is someone whose thoughts people want to hear.
Search engine results can be improved in a number of ways. Tweaking the search capabilities of your site returns faster, more relevant results. In the end, better search functionality translates to a better user experience.