Include transcripts for your site's videos and audio in order to help your rankings. When you give a transcript, the search engine will find it as well.
SEO or search engine optimisation is how you can get more people to your site. Many people do not understand this.
Applying search engine optimisation to a website includes titles which focus on the most relevant keyword. Link all of the pages on your site together by putting the same title tag on every page. Also, put your company name at the conclusion of your title link. People aren't very likely to search for your company by name unless it is truly well-known.
Videos are still difficult for crawlers to acknowledge. To overcome this problem, have a site map with a list all of the videos you have. This way the crawler can take the keyword and trace that to your website.
To attract the kind of audience you want, include surveys and games on your site. People like to take surveys, finding out more about themselves in the process. You should be searching for answers pertaining to their shopping preferences and interests. These type of surveys will be fun for visitors to take, and you will learn more about who is visiting your website.