If you want to increase your site's page ranking, consider purchasing a previously used domain name. Older domain names have more weight with search engines. Be sure that no matter the age of the domain, it works for your site specifically.
Try to cram as much description as you can into a few words (in the meta area of the page, not the primary content). The meta tags on each page need to have accurate descriptions and make people want to click.
Really Simple Syndication (RSS) feeds should be integral to your website. These feeds serve as a source of continuous, updated content. You can even take the time to make your own RSS feed for your content. This is useful for people who are dissatisfied with the options in their industry. You should try to encourage users to become subscribers of your RSS feed.
You will want to switch up the descriptions you use in the META tags on each page of your site. Don't use identical meta tags for different pages or you'll hurt your search rankings.
Do not allow search engines to catch you manipulating your website in order to achieve a higher search ranking, because they will punish you by decreasing your rankings. Sometimes popular search engines even ban certain businesses from their results entirely. Be well informed about the ethics of search engine optimisation!